Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

Parade is being acquired by Ariela & Associates International, an intimates manufacturer and licensee of Fruit of the Loom.

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Fruit of the Loom is revives brand characters on social media

Our boys' stripes and solids briefs provide a superior, comfortable fit that will keep your son comfortable all day long. Our briefs provide full

Fruit of the Loom Boys' Fashion Briefs, 5-Pack, Sizes S-XL

Fruit of the Loom is revives brand characters on social media

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Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

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Fruit of the Loom : Men's Clothing : Target