Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Someone Leaked Jeffree Star's New Concealers and the FBI is Getting Involved

jeffree star - Makeup

Jeffree star - Makeup

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Morphe severs ties with Jeffree Star after pressure mounts from beauty community

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About Face: Jeffree Star, The Immortal Internet Beauty - V Magazine