The Lululemon Effect

I've said it before. Don't make me say it again. Purchasing new workout pants really isn't that complicated. For those ladies who seem to have a hard time, here's a foolproof 5 step process: 1. Step into potential new workout pants. 2. Turn your back to the dressing room mirror. 3. Bend over to touch…

technical apparel + athletic shoes

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lululemon's Digital Marketing Strategy