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As founder Miki Agrawal faces sexual assault allegations, Thinx faces the task of finding the difference between claiming to be feminist and acting the part
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Period feminism: how a startup used lofty ideals to sell menstrual underwear, Feminism
The time for change and innovation is now - meet The Period Company
AIM2Flourish Disrupting Feminine Hygiene, One Panty at a Time
Strategic Management
Empowered Bleeders and Cranky Menstruators: Menstrual Positivity and the “Liberated” Era of New Menstrual Product Advertisements
The “Failure” of Feminist Companies is Due to What, Exactly?
I Hated Talking About Periods. I'm So Glad My Kids Are Different., Scary Mommy
Thinx Period Panties – Will They Work For You? - BLACK WITH NO CHASER
The feminist evolution of menstrual underwear advertising » Strategy