1. Home
  2. hollister gilly

Hollister relaunches Gilly Hicks brand with a startup-style spin

$ 11.50

4.8 (285) In stock

Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?

Women's Gilly Hicks Active Recharge Ruched Waist High-Rise Flare

Women's Gilly Hicks Active Recharge Ruched Waist High-Rise Flare

Gilly Hicks: Taking the Gen Z brand 'to the next level

Gilly Hicks

Gilly Hicks Company

Women's Gilly Hicks Active Recharge Ruched Waist High-Rise Flare

Women's Gilly Hicks Active Recharge Strappy Plunge Tank

Gilly Hicks And Hollister

Abercrombie & Fitch - Wikipedia

Gilly Hicks Store San Diego

Hollister Gilly Hicks Pique Triangle Bikini Top

The Brands: Why Abercrombie & Fitch Co. is now about inclusivity