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The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.
Shaking Up The Standards
The Only Greggs Vegan Sausage Roll Review You Need
Dan 🏴 (@DeeMoww) / X
Blog Archives Fusion Unlimited
Greggs: How its vegan sausage roll stormed social media
Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online
How Greggs Got The Vegan Sausage Roll PR Launch So, So Right by 10 Yetis
Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard
PIERS MORGAN VEGAN SAUSAGE ROLL RESPONSE
Piers Morgan kicks off at 'PC-ravaged clowns' Greggs over vegan sausage rolls
Piers Morgan tries new Greggs vegan sausage roll and spits it out
Vegan eats Greggs pork sausage roll, demands apology is trolled online
Newcastle illustrator in disbelief after his Greggs vegan card is used to mock Piers Morgan - Chronicle Live
